Every registration, check-in, session scan, meeting and lead already lives in one record. We turn that into live operations dashboards during the event and reports sponsors believe afterwards.
Gross and net by ticket type, coupon, source and registration week
Finance, leadership
Reading the numbers: three questions per event
Did we get the people we promised sponsors? Compare attendee roles and industries against the sponsorship pack, not just the headcount. A show that over-delivers on students and under-delivers on buyers has a sales problem next year.
Where did we lose people? The funnel shows drop-off at ticket selection or payment. The arrival curve shows the entrance that queued, and session dwell shows the rooms people left early.
What changes next time? Every report ends with a short list: cap these comp codes, add two kiosks at entrance A, move the panel out of the post-lunch slot.
Sponsor reports that get renewals
Sponsors do not renew on impressions. They renew when a report shows who attended their session, which roles visited the stand and what those people asked about. We build each sponsor report from the attendee record, show sample sizes, and send it within a week while the budget conversation is still open.
What we deliver
Dashboards, reports and feeds
Live operations dashboard
Check-in throughput, station health, room counts and lead scans with alerts to the ops channel.
Post-event report
One document, generated from the records, with the KPI table above, year-on-year comparison and a what-to-change list.
Sponsor and exhibitor reports
Per-sponsor exposure and per-exhibitor lead reports, branded, sent automatically after the show.
Attribution
Tracking links and coupons tie registrations to campaigns; AI analytics joins it with web and ad data.
Warehouse exports and API
Scheduled exports of every record to your warehouse, or an API for your BI tool.
Forecasting
No-show and attendance forecasts from past events, with predictive analytics methods.
Process
Decide the questions before the event, not after
Define
The ten questions leadership, marketing and sponsors will ask, and the KPI that answers each.
Instrument
Tracking links, session scanning, sponsor placements and app events configured so the data exists.
Watch live
Operations dashboard during the event, with someone owning each alert.
Report
Post-event and sponsor reports within a week, while renewals are still being discussed.
Compare
Year-on-year dashboards and forecasts that improve with each event in the data set.
Why one record matters
Analytics is only as good as the joins. When registration, check-in, the app and lead retrieval share one attendee record, every metric above is a query rather than a reconciliation project.
Start with registration conversion, check-in rate, session attendance, app adoption, meetings held, leads per exhibitor and survey scores. The KPI table on this page defines each and says who uses it. Add revenue by ticket type and source if you sell tickets.
Can we see data live during the event?
Yes. Check-ins per minute and per entrance, session room counts, app activity and lead scans stream to a live dashboard. Alerts fire when a queue builds or a printer stops.
Can sponsors and exhibitors get their own reports?
Yes. Each sponsor sees impressions, clicks, session attendance and scans attributed to them. Exhibitors see leads, booth traffic by hour and comparisons with the show average. Reports are generated from the same records organisers see.
Can we export everything to our own data warehouse?
Yes. Scheduled exports or an API feed every event, attendee, session, scan and meeting record to your warehouse. Finance and marketing can then join it with their own data.
Can analytics predict no-shows?
With two or three past events as training data, yes. We forecast no-show rates by ticket type and registration date, which informs over-booking and catering. See predictive analytics.
Ready to make AI work in production?
Tell us about your systems, your data and your constraints. We reply within one business day with a straight answer and a suggested next step.