Paid conferences and summits
Multiple ticket types, early-bird deadlines, workshops as add-ons and invoices for corporate buyers who cannot pay by card.
Event Technology
Registration and ticketing that converts
A form builder your team can change without a developer, and ticket tiers and coupons that follow your pricing rules. Stripe payments, approval queues and consent that stands up to audit.
- Form builder with conditional fields
- Tiered pricing and coupons
- Stripe and invoice payments
- Approval and waitlist flows
Who this is for
Registration is the first impression and the source of every record
A clumsy form loses registrations; a disconnected one loses data. Everything downstream, from badges to sponsor reports, depends on what you capture here.
Exhibitions and trade shows
Free visitor registration at volume, exhibitor and press categories with approval, and tracking links for every media partner.
Invite-only and member events
Member pricing by group, approval queues, capacity limits per session and consent capture that satisfies your legal team.
What we deliver
Everything between "I'm interested" and a QR ticket
Form builder
Drag-and-drop fields, conditional logic, per-ticket questions, file uploads and multi-language labels. Organisers change it; no deployment needed.
Ticket types and tiers
Early bird by date or quantity, group pricing, add-ons such as dinners and workshops, capacity per type and sold-out behaviour you choose.
Coupons and tracking
Percentage or fixed discounts, bulk tiered codes, buy-x-get-y, sponsor comp codes and tracking links that attribute each order to a campaign.
Payments
Stripe as the supported processor, multi-currency pricing, refunds and partial refunds from the admin, invoice and pay-later for procurement-led buyers.
Approval flows
Approval queues per ticket type, shortlisting, waitlists that release automatically and templated emails for every decision.
Consent and privacy
Purpose-level GDPR consent, timestamped and exportable, retention rules per event and attendee self-service for data requests.
The funnel
Measure every stage, fix the one that leaks
Registration is a funnel with five stages. We instrument each one, so you see conversion by source, by coupon and by ticket type rather than a single total.
Two branches matter. Registrants who start but do not finish get a reminder with a link back into their saved form. Ticket types that need approval hold the registrant in a queue, then release the QR ticket automatically once approved.
The last stage, checked in, closes the loop. A no-show rate by ticket type tells you where to over-sell next year and which comp codes are worth keeping.
Pricing rules
Common ticketing rules and how we implement them
| Rule | Implementation | Watch out for |
|---|---|---|
| Early bird | Tier switches by date or when a quantity sells out; both can apply | Time zones: fix the cut-off in the event's zone, show it on the form |
| Group discount | Threshold by basket size, one payer, individual attendee details collected after payment | Collecting ten names up front kills conversion; collect later |
| Member pricing | Unlocked by attendee group, verified email domain or a member code | Keep a path for lapsed members so they do not abandon |
| Add-ons | Workshops, dinners and tours as optional items with their own capacity | Add-ons with sessions must block double-booking |
| Sponsor and speaker comps | 100% coupons tied to a ticket type and a usage cap, tracked by sponsor | Cap them, or a shared code ends up on social media |
| Buy x, get y | Coupon type on Eventify; rule engine on custom builds | Define stacking order with other discounts |
| Invoice and pay-later | Order held as pending, ticket released on payment or manual confirmation | Decide who chases unpaid orders before the event, not during |
Process
From pricing sheet to live registration
Model
Ticket types, tiers, groups, add-ons, consent purposes and the fields each downstream system needs.
Configure or build
Forms, pricing rules, coupons, email templates and payment setup, or a custom registration service if rules go beyond configuration.
Integrate
Sync registrants to your CRM or Marketing Cloud, finance exports, and the check-in system.
Test
Every pricing path with real test cards, refund and approval flows, consent records and the emails on real inboxes.
Launch and tune
Open registration, watch the funnel weekly and adjust tiers, reminders and campaigns based on conversion by source.
What goes wrong when done badly
Double charges from a retry without an idempotency key. Early-bird cut-offs in the wrong time zone. Coupons that stack into free tickets. Consent captured as one tick box for six purposes. Registrations in one system and check-in in another, reconciled by CSV the night before. Each of these is cheap to prevent and expensive to explain.
Related
Next in the stack
Check-in & badge printing
Turn the QR ticket into a badge in seconds.
ExploreEvent analytics
Funnel, revenue by source and no-show rates.
ExploreWhite-label platform
Registration on your vanity domain under your brand.
ExploreMarketing automation
Reminder journeys and lead scoring fed by registration data.
ExploreSee registration in context on the Eventify platform page and the events & exhibitions industry page.
FAQ
Frequently asked questions
Which payment processors do you support?
Stripe is supported out of the box on Eventify, including multi-currency pricing and refunds from the admin console. For custom builds we integrate the processor you already have a merchant agreement with, plus invoice and pay-later flows for corporate buyers.
Can we run early-bird, group and member pricing at the same time?
Yes. Ticket tiers switch by date or by quantity sold and group discounts apply by basket size. Member pricing is unlocked by attendee group or a verified email domain. Coupons stack according to rules you set, and the admin shows which rule applied to each order.
How do approval flows work?
Any ticket type can require approval. Registrants are held in a queue, organisers approve, shortlist or decline with templated emails, and approved registrants receive their QR ticket automatically. Waitlists release places when capacity frees up.
Is the registration form GDPR compliant?
Consent is captured per purpose at registration, timestamped and stored with the attendee record. Retention rules are set per event, and attendees can request export or deletion. The data privacy page covers how we handle personal data in AI features too.
Can the form live on our own website?
Yes. Embed it as a widget on any page, or run registration on a vanity domain under your brand. Tracking links tell you which campaign each registration came from.