Regional professional services
Law, accountancy, consultancy, agencies. Each office has its own team and reputation; the website should reflect that rather than hide it.
AI SEO & Marketing
Local SEO for firms with more than one front door
Google Business Profile, LocalBusiness structured data and location pages that earn their place, managed as one system across every office. We have five offices on three continents, so this is work we do for ourselves.
- 5 offices, 18+ time zones ourselves
- Profile + schema + pages
- 2–4 week setup per market
Who this is for
When "near me" is how your customers start
Professional services with regional offices, clinics and practices, showrooms, venues, agencies with country teams. If a buyer's first question includes a place name, the map pack, the local knowledge panel and increasingly the AI assistant's answer decide whether you are considered.
Venues and hospitality
Event spaces, hotels, restaurants. Profiles, reviews and Event markup drive bookings. See travel and hospitality.
Property and showrooms
Estate agents, dealerships, retail. Inventory per location is the unique content that makes location pages legitimate. See real estate.
The three layers
Profile, markup, page: all three must agree
Google Business Profile
One verified profile per office with the right primary category, a full services list, hours including holidays, photos of the actual office and people, and a review process. Managed centrally with location managers for local updates. Where Apple Maps and Bing Places matter to your audience, the same data goes there.
LocalBusiness structured data
Each location page carries a
LocalBusiness(or a more specific subtype) with address, geo coordinates, phone, opening hours andareaServed, linked to the parentOrganizationby@id. Generated from one locations table, so the profile, the footer and the markup never disagree. Part of our structured data practice.Location pages
One page per office that passes the unique value test: who works there, what they do, local clients or sectors, directions and parking, local hours and contact, and the one thing that office is known for. Pages without that content stay unpublished until they have it.
Multi-office, multi-country
What we learned running five offices
Teksmobile operates from the United Kingdom, Australia, India, Sweden and South Korea. That means five profiles, five location pages, five sets of hours in five time zones, and a site that has to serve buyers in each market without pretending to be five companies.
The approach that works: one organisation entity, with each office as a child. Country targeting at the page level rather than separate sites, unless language genuinely requires it. A single locations table that feeds the contact page, the footer, the schema and the profiles. And a review process that local teams own, because a reply from someone who was actually there reads differently.
The mistakes we see elsewhere: five near-identical city pages; a head-office address on every page's markup; hours that are right for London and wrong for Sydney; and a profile claimed by a former employee's personal account. All of them are fixable in a week; all of them cost visibility for years if left.
| Location page element | Required | Why |
|---|---|---|
| Full address, phone, hours in local time | Yes | Must match the profile exactly |
| Embedded map and directions | Yes | Confirms the place to people and machines |
| Named local team or lead | Yes | Unique content; builds trust |
| Services offered at this location | Yes | Not every office does everything |
| Local work, sectors or clients | Strongly recommended | The reason this page beats the parent |
| LocalBusiness schema with geo | Yes | Machine-readable confirmation |
| Reviews shown with markup | Where genuine reviews exist | Only when visible; never invented |
| Generic city paragraph | No | Filler that signals a thin page |
Process
Per market, two to four weeks
Audit listings
Every profile, directory and citation found and compared. Ownership recovered where needed. Inconsistencies listed.
Locations table
One source of truth for addresses, hours, phones, geo and services, feeding site, schema and profiles.
Pages and markup
Location pages written with local teams; LocalBusiness schema generated; internal links from service pages.
Reviews and monitoring
Review request and reply process live; local rankings, profile actions and AI answers tracked monthly.
Related
Local is one layer of the same system
Structured Data
LocalBusiness, Organization and the graph that links them.
Implement schemaGEO programme
Entity clarity is the local problem at site level.
Start GEOOur offices
Five locations, one contact form, one reply within a business day.
Contact usConversion Optimisation
Location pages exist to produce calls and visits. Measure them.
Improve conversion
FAQ
Frequently asked questions
We have several offices. Do we need a page for each?
Yes, if each page can say something the others cannot: the team there, the services offered locally, directions, local case work, local contact details and hours. A page that only swaps the city name is a duplicate and will be ignored or treated as thin. We hold back pages until they have real content.
What matters most in Google Business Profile?
Accurate categories, complete services, real photos, current hours, and a steady flow of genuine reviews with replies. Posts and Q&A help. Consistency between the profile, your website and other directories matters more than any single feature.
How does local SEO interact with AI assistants?
When someone asks an assistant for 'an AI consultancy in Stockholm', the answer draws on business profiles, reviews, structured data and directory listings as well as your website. The same consistency that helps the map pack helps the assistant. We check both with the same monitoring.
Our offices are in different countries. Is that local SEO or international SEO?
Both. Each office needs local signals: profile, address, local page, local reviews. The site also needs country targeting: which pages serve which market, language and currency choices, and hreflang where there are translated versions. We run this for our own five offices across the UK, Australia, India, Sweden and South Korea.
Can you handle reviews for us?
We set up the process: when to ask, how to ask, who replies and within what time, and a template library that is edited per reply. We will not write or solicit fake reviews, and we advise against incentivised ones, which breach platform rules.